When English is one of the most spoken languages in the world, wouldn’t localization just be a wasted effort? The answer to that is a resounding no, and the proof speaks for itself.
According to a 2020 study by CSA Research, 65% of non-native English speakers prefer to consume content in their native language—even if their English is excellent.
But why is it so important, and how can you leverage it for an effective global marketing strategy?
What is Localization?
Localization refers to the process of adapting content to meet the linguistic and cultural requirements of the target audience.
This process may include translation of the text, but it also includes making informed changes to other aspects like:
- Imagery
- Formatting
- Tone of Voice
- Humor
- Date and time
- Units of measurement
- Currency and payment options
This means that localization can take many forms. You can translate text and graphics, software and user interfaces, adapt images and symbols to local cultural norms – it all depends on the needs of your company!
Why is Localization Important?
Localization is important because content is about more than just understanding the meaning of a text. You want the content to help you:
- Engage your audience;
- Build their confidence in your offers;
- Make them eager to buy from you.
By adapting your content to the language and cultural nuances of your target audience, you can do more than just reach them.
You show them that you value and respect their cultural background and language preferences, which helps create meaningful connections and increase conversions.
How Can You Get it Right?
To make localization effective, it is important to work with a local expert who can help you:
- Develop a strategy that aligns with your business goals and target audience.
- Select the right languages and markets.
- Ensure that your content is translated accurately and culturally appropriate.
- Ensure that your process is streamlined, efficient, and cost-effective.
Make sure to include localization in your marketing strategy—and work with a localization expert to ensure it is done correctly. Reach out to JOEL Localization for a quote today!